Steps to Stepping Up Your Social Media Game
A major part of building a modern day business is building your social media presence. Having an online following is one of the best ways for your business to grow, and the best way to establish a following is by creating and posting high quality, engaging content.
As you’re creating and growing a business, it can be hard to find time to focus on social content. A lack of time or resources to spend on creating content specifically for social platforms doesn’t mean that your online presence has to suffer, though. Social Media is about working smarter, not working harder. If you know how to create posts that give you maximum engagement with minimum effort, your social presence will flourish and you won’t have to spend all your time working on it.
Explore creative apps. When it comes to social media, you need to be visual. People are much more likely to stop scrolling to look at an image or video than to read a paragraph. That being said, you don’t need expensive equipment to create these things; you just need your phone. Free apps like Boomerang and Hyperlapse give you the ability to create repeating GIFs and time-lapse videos.
Creative on a budget. Now that you have a way to capture your content, you need to make it look good. You don’t need a full studio to do this, once again you just need to use what’s around you. No marble countertop? Try a piece of foam and contact paper. Can’t seem to get steady footage? Simple phone tripods are inexpensive, but super effective. No access to studio lighting? Luckily for us, natural lighting can be just as good, if you’re mindful of it. You can get a beautiful image or video by shooting right in front of a window when the sun is out, just be careful to check for exposure and shadows!
Remix your own assets. If you’re starting to worry about your social network, it’s a very big possibility that you already have some images or videos on your website that you’ve used to build up your brand. Keep using them! A simple image or video can be cut, edited, or have graphics added to it, and can work for online ads. If you have content already, it’s in your best interest to utilize it as much as possible. Besides the content you’ve created as a company, you have another huge asset: your customers! Using photos that your customers have taken with your brand or product is a great way to show your business in action.
Build a content schedule. It’s a pretty well known fact that life is easier with a plan, and social media is no different. You need to be able to post consistently on social media, and having a content schedule for a week/month/quarter is a great way to make sure that your audience is always seeing new and engaging content. Facebook’s Blueprint and Business sections of their website (facebook.com/blueprint and facebook.com/business, respectively), are awesome tools for helping businesses create, structure, post, and schedule content. And both free!
Let Us Help You Feed Your Monsters. In a time where social media is so prevalent in our everyday lives, you need video content. That being said, it doesn’t have to be content that you create. Feed Your Monsters gives you the ability to post content and engage with your audience without using branded videos you create.